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beacon_publisher's blog

Top 3 tips to create actionable content

Mobile devices have changed how many people consume content, but these devices are now also changing the way brands and advertisers create ads. One big step is adding interactivity to what used to be a print-only experience. Print advertisers are experts at creating captivating images, but now, with the tablet, those printed images can come alive with the interactive options available today.

Kristina: What do advertisers need to do to stand out more, so that the reader also engages with their ad?

Reasons to Conduct a Full SEO Link Audit

An SEO link audit is the process of pulling the inbound link data of your site and of your competitors using an SEO tool like SEOMoz and analyzing each existing link that points to the sites. It involves manually visiting each link and categorizing the link. Categories could include article links, press release links, blog/blog comment links, directory links, industry/business profile links, social media links, and more. It’s certainly a time consuming process and it’s not all that much fun, but it’s a necessary component of an SEO strategy.

SEO Content Should Be Original

Content is a huge component of a search engine optimization campaign today. Gone are the days of tricking the search engines by simply buying a bunch of links and incorporating lots of anchor text keywords in order to get a website to rank. The search engines have become a lot more sophisticated and the search ranking algorithms are much more complex. The web pages that the search engines favor the most are the ones that have great content and the ones that are shared and linked to naturally within social media and other quality websites across the web.

9 Ad Lessons to Change Your Thinking

Editor's Note: The Web industry moves fast, and if you don't stop to take in what others are saying (and doing), you could be left behind. SMX Advanced 2013 offered some very informative and actionable paid advertising sessions. Joe Castro, Director of Paid Advertising at Fathom, a full-service digital marketing and analytics firm, shares his top takeaways from the event:

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