For companies that work in regulated industries like Financial Services it has become difficult to differenciate due to compliance processes and other factors that have nothing to do with web design and usability. The primary consideration with website design and usability is delivering a valuable and interactive experience to those who find your site online.
For those who have been paying attention, Search Engine Optimization has remained the holy grail as it relates to the internet marketing business. It's not difficult to find the reasons why when you consider that with some content planning efforts to focus the message your website can find itself in the first page for targeted keywords that can lead to new business opportunities.
Welcome to the GPS Digital Media Resources Section focused on Internet and the Law. Our goal is to work over time to help innovate the market perception on Internet and the Law and the strategic purpose it should have in your overall integrated marketing strategy.