For companies that work in regulated industries like Financial Services it has become difficult to differenciate due to compliance processes and other factors that have nothing to do with web design and usability. The primary consideration with website design and usability is delivering a valuable and interactive experience to those who find your site online.
Welcome to the GPS Digital Media Resources Section focused on Web Design and Usability. Our goal is to work over time to help innovate the market perception on Web Design and Usability and the strategic purpose it can have in your overall integrated marketing strategy. 
